Archive for the 'selling' Category
I mean even the worst writers. “Black hat” writers, in google-speak. Congress has passed laws against spam. But they can’t pass laws against hiring rapists and murderers without drivers licenses or against exploiting teens to sell magazines door to door.
…for tough questions, Buckley refers reporters to the NFSA’s Washington, D.C., attorney, Dan Smith. Smith has [...]
Writing to persuade readers to act is not pure logic. Sometimes this raises suspicions. What are those manipulative writers up to? Why not just make the case and be done without all that emotional rhetoric and red type? (I’m just being hypothetical without implying anything good or bad about red type.)
So here [...]
If you read the literature in books or on the net, you know that people claim there are all sorts of tricks to sales writing.
But a recent visit to Branson, MO on the part of some friends of mine reminded me that it depends on how you define “trick.”
When you are a writer, you have [...]
