Archive for June, 2008
Writing to persuade readers to act is not pure logic. Sometimes this raises suspicions. What are those manipulative writers up to? Why not just make the case and be done without all that emotional rhetoric and red type? (I’m just being hypothetical without implying anything good or bad about red type.)
So here [...]
If you read the literature in books or on the net, you know that people claim there are all sorts of tricks to sales writing.
But a recent visit to Branson, MO on the part of some friends of mine reminded me that it depends on how you define “trick.”
When you are a writer, you have [...]
I was reading a book on business by one of the more famous freelance writers (while the book was on starting a writing business, the section could apply to any small business start up). The author was giving guidance for how to network at meetings and generate leads. One of his first points was this:
Do [...]
